Discover the 13 Stars Difference
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How to use 13 Stars' Hot Sauce
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Meet the Maker
Before 13 Stars was a company, it was a lifeline. After returning home from deployment, I found myself searching for purpose; something real, grounding, human.
What I found was food. The universal language. The thing that brought strangers together in foreign countries and helped me heal from the things nobody talks about.
My sauces carry that story. Fresh American peppers. Bold, intentional flavor. Hot sauce with soul, crafted to reconnect you to what truly matters: community, culture, and shared meals.
Frequently asked questions
Why should I carry 13 Stars Hot Sauce?
13 Stars is built differently. We're not chasing extreme heat or novelty—we create flavor-first hot sauces designed to become everyday pantry staples. Our products appeal to everyone from hot sauce enthusiasts to home cooks looking to elevate everyday meals, giving retailers a brand with broad customer appeal and strong repeat purchase potential.
What makes 13 Stars different from other hot sauce brands?
Most hot sauce brands sell heat.
We sell flavor.
Each recipe is inspired by a different culinary tradition that has helped shape the American table, making every bottle uniquely suited for specific meals and occasions. Our customers don't buy one bottle as a novelty—they come back to build a collection.
Who buys 13 Stars?
Our customers include:
- Home cooks looking for versatile, everyday sauces
- Food enthusiasts who appreciate bold flavor
- Military and veteran communities
- Gift shoppers
- Customers who value supporting purpose-driven American businesses
Because our lineup spans multiple flavor profiles and heat levels, there's something for nearly every customer.
Do customers buy more than one flavor?
Yes.
Many first-time customers purchase multiple bottles because each sauce serves a different purpose. Our lineup encourages customers to build their own collection, increasing average order value and encouraging repeat visits to your store.
Which sauces are your best sellers?
It depends on the market! BUT our best-selling flavors consistently include:
- Mean Green – Bright, citrus-forward Verde
Big Red One – Smoky everyday red sauce
Dragon's Breath – Sweet umami inspired by Asian flavors
Many retailers also see success carrying the full collection to give customers a complete flavor experience.
What's your minimum order quantity?
We offer approachable opening orders designed to make bringing in a new brand easy.
Contact us for current case packs and wholesale pricing.
Do you offer wholesale options outside of a distributor?
Yes.
Retailers can order directly through Faire or Meet Mable or contact us for direct wholesale partnerships.
What kind of stores are a good fit?
13 Stars performs well in:
- Specialty food stores
- Gourmet markets
- Butcher shops
- Farm markets
- Gift shops
- Military exchanges
- Hardware stores
- Outdoor retailers
- Liquor stores
- Independent grocery stores
If your customers enjoy quality food and unique brands, we're likely a great fit.